ARUSHA (TANZANIA), Tanzania plans to take the country's proposed television tourism channel dubbed 'Utalii Channel,' which is set to be launched at the end of this year, to all major television stations across Asia and Europe, it was revealed in Arusha.

The anticipated tourism channel will start as free-to-air but later on it will be shipped to other digital top boxes operating on the backbone of major stations across the globe, said the Managing Editor of the Tanzania Broadcasting Corporation (TBC), Dr Ayoub Rioba.

He was addressing stakeholders at one of the series of meetings held at the Arusha International Conference Centre (AICC), to lay ground works for the proposed Utalii Channel, soon to air as third bouquet from the State broadcaster's television offerings.

The idea for the Channel was hatched by President John Magufuli during the Head of State's visit to TBC offices last May, when he suggested that the national broadcaster establish a tourism and wildlife television channel.

The 'Utalii Channel,' is being produced between the Tanzania National Park (TANAPA), the Ngorongoro Conservation Area Authority (NCAA), the Tanzania Tourist Board (TTB) and the host, TBC.

Assangye Bangu the Deputy Conservator at the NCAA said the channel will offer 'edutainment,' packages that will help to simplify tourism, conservation and wildlife protection in attractive style.

For the people abroad, the channel will showcase our local attractions and for Tanzanians it will be the source of information and education on wildlife and natural resources protection, said Mr Bangu.

The Tanzania Tourist Board's Principal Information Officer, Geoffrey Erneo Tengeneza, said once the channel gets injected to all top-boxes around the globe, it will ease the board the cost and pain of trying to push promotional materials to a number of outlets in various countries. Tanzania gets around 1.3 million tourists every year.

Most of the country's foreign visitors prefer to sample the rich wildlife and exotic scenery, but it is believed that as soon as the Utalii channel sails, even the cultural aspect of Tanzania's tourism will take effect.

The meeting involved people from the tourism, conferencing and hospitality industries, in the country, who took the opportunity to give their own opinions and contributions aimed at making the channel a successful output.

The country's 16 National Parks, over 20 Game Reserves, a Conservation Area Authority, attractive landscapes, rich cultures and traditional practices are to form endless ingredients to the country's first tourism channel.

But Dr Rioba warned: This channel may help to increase the number of foreign visitors into the country, but again the attractive things they see on screen should reflect the reality once they land here, he said.